Our Privacy Policy

Effective Date: 11/01/2025   

 Last Updated: 11/18/2025

Sold Realty Co. (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, use our website, communicate via email or text, or engage with us through CRM platforms such as Follow Up Boss. By accessing our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

A. Personal Information

• Name
• Email address
• Phone number
• Mailing address
• Property preferences
• Financial qualification details relevant to real estate services
• Communication history

B. Automatically Collected Information

Collected via website or digital communications (including Follow Up Boss integration):

• IP address
• Device type
• Browser type
• Page visit history
• Dates/times of communications

C. Information from Third Parties

We may receive information from:

• Follow Up Boss (CRM lead data synchronization and activity tracking)
• Real estate listing platforms (e.g., Zillow, Realtor.com)
• Referral partners or lead generation services

2. How We Use Your Information

We use information for:

• Managing communications, appointments, and follow-ups
• Providing real estate advisory and transaction services
• Responding to inquiries
• Lead nurturing through Follow Up Boss automated workflows
• Text and email communication (where permitted)
• Internal analytics and record-keeping
• Compliance with applicable laws and regulations

3. Follow Up Boss Compliance

We utilize Follow Up Boss to manage and track client interactions. In accordance with Follow Up Boss data handling standards:

• Your contact data may be stored securely within Follow Up Boss’ encrypted systems.
• We use automated messages or reminders only with your consent.
• Communications may be monitored for training and quality purposes.
• We do not share CRM data with third parties except as necessary to fulfill your real estate needs or comply with legal requirements.

You can opt out of automated text or email communications at any time by replying “STOP” or contacting us directly.

4. Legal Basis for Processing (GDPR, if applicable)

We process your information based on:

• Consent (e.g., opting in to property updates or texts)
• Legitimate interest (business communications related to real estate services)
• Contractual necessity (preparing or executing real estate transactions)
• Legal compliance

5. Sharing Your Information

We may share information with:

• Real estate professionals (e.g., lending agents, inspectors, attorneys)
• Technology providers, including Follow Up Boss, for data management
• Service providers who assist us with business operations
• Government or regulatory entities when required by law

We do not sell, lease, or trade your personal information.

6. Data Security

We implement industry-standard security measures, including:

• Encryption of CRM-stored data
• Two-factor authentication where available
• Restricted access to customer information
• Secured communication channels

However, no electronic transmission or storage is 100% secure.

7. Data Retention

We retain information:

• As long as needed to provide real estate services
• In compliance with recordkeeping laws and brokerage regulations
• Until you request deletion (unless legally restricted)

8. Your Privacy Rights

Depending on your location, you may request to:

• Access or update your data
• Opt-out of marketing communications
• Request deletion of your data
• Request a list of the data we maintain

To exercise these rights, contact us at: info@soldrealtyco.com

9. Cookies & Tracking Technologies

Our website and Follow Up Boss integrations may use cookies or tracking pixels to:

• Analyze website performance
• Customize your browsing experience
• Provide relevant property recommendations

You can disable cookies via your browser settings.

10. Third-Party Links

Our website or communications may link to third-party websites. They operate under their own privacy policies, which we do not control.

11. Children’s Privacy

We do not knowingly collect data from children under 18. If you believe we have inadvertently received such data, contact us immediately.

12. Changes to This Policy

We may update this policy periodically. Changes will be posted with a revised effective date.

13. Contact Information

If you have questions about this Privacy Policy, contact us:
Email: info@soldrealtyco.com

14. Consent

By interacting with Sold Realty Co., providing your information, or responding to our communication (including via Follow Up Boss), you acknowledge and agree to this Privacy Policy.